Maarten Schenk is the creator of the Trendolizer engine, a tool to detect trending content on the internet. Among other things, it is used to find topics to write about on the website of the company he co-founded, http://leadstories.com. During the 2016 U.S. Presidential Election campaign, he discovered that Trendolizer also works quite well to monitor fake news websites and, as a result, he shifted the focus of Lead Stories almost exclusively to debunking emerging fake news stories just as they are going viral.
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