Name

Vu Tuan Anh

Contact

Dean of the Faculty of International Communication and Culture, the Diplomatic Academy of Vietnam

Dean of the Faculty of International Communication and Culture, the Diplomatic Academy of Vietnam. He experienced for online content producer at ABC Radio Australia and was lecturer at Academy of Journalism and Communication for Group of Online Journalism. He finished Doctor of Philosophy in Communication degree in Faculty of Humanities and Social Sciences, University of Technology, Sydney.

Information Campaigns for Local Branding: Information campaigns for local branding are strategic communication efforts designed to disseminate specific information, raise awareness, or promote particular ideas, products, services, or behaviors to the target audience. These campaigns aim to inform, educate, and influence the audience’s attitudes and behaviors on a local branding issue. The session also involves the process of tailoring communication content and style to effectively engage a specific target audience. It involves understanding the characteristics, preferences, and needs of the audience and using that knowledge to create messages that resonate with them. The goal is to deliver information or promote ideas in a way that is relevant, relatable, and impactful to the intended recipients.

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