Mimi van Dun is working at the Dutch Media Literacy Centre. This network organisation aims to increase media literacy among citizens and organisations. Mimi is responsible for managing the communication program of the centre consisting of several Media Literacy campaigns and projects.
Mimi has organised the national Week of Media Literacy for four times. She developed a successfull co-campaigning format aligning the activities of over 150 partner organisations during the week of 2018. A special project within the week is the price winning interactive media literacy game called ‘MediaMasters’. Mimi leads the concept development and production of this multimedia game. In 2018 more than a 180.000 children aged 10 to 12 yrs join MediaMasters, ~ 40% of all children in this agegroup. The game introduces primary school pupils to the opportunities and threats of (digital) media in an entertaining manner. The children are challenged to develop a critical look and a conscious attitude.
Before joining Mediawijzer.net, Mimi worked in different media and PR companies and lived and worked in Malawi, Zambia and Surinam. Throughout her career the power of storytelling and media has always fascinated her. Her motto: ‘Don’t let the media use you, but know how to use the media.’