Matt Ipcar is the Executive Creative Director at Blue State Digital. With a focus on design and user experience, Ipcar helps organizations find creative ways to connect with and inspire their constituencies, translate and evolve brands for the digital landscape, and bring consistency and simplicity to user interactions. Matt has led creative on projects for multiple presidential campaigns, global advocacy organizations and nonprofits, institutions, and brands. In 2012 Matt provided design counsel to the winning campaigns of Barack Obama, French Presidential Candidate François Hollande, and Mexican Presidential Candidate Enrique Peña Nieto, working directly with campaign creative teams to optimize user experiences (including real-time hands-on design) to convert visitors into volunteers, volunteers into donors, and ultimately, donors into voters. Prior joining BSD, Matt served as Design Director for the Presidential Transition, where he designed the White House website, Change.gov, and other Transition projects both online and off. He also worked full time on the ‘08 Obama campaign as the Rapid Response Design Director. From 2004-2007, Matt was Principal Designer at frog design, leading interactive projects for a range of fortune 50 clients. Matt holds a BA from the School of Architecture & Planning, SUNY at Buffalo, and is a born and bred New Yorker.
Executive Creative Director, Blue State Digital