Joanna Rossignol is a marketing strategist with clients such as Public Broadcasting Service (PBS) in Arlington, VA and GovernmentCIO Media in Washington, DC. She manages brand loyalty and affinity among fans and fosters the creation of brand ambassadors. She is also broadening the ValuePBS campaign raise awareness among the American public and specifically millennials of the variety of offerings from PBS from broadcast primetime shows, to KIDS content to more than 50 original web series that explore science, arts, culture, and more. For all clients, Joanna manages organic and paid social programs for campaign awareness and conversion goals, audience growth and on-site optimizations.
Joanna also runs her own digital marketing consult business and helps start-ups reach traffic and conversion goals through statistical analysis, sales and revenue strategy and advertising and social media management. She has helped guide over 65 companies on their advertising campaigns focused on the US military community and continues to work closely with military families and military issues. With a bachelor’s degrees in Political Science and Journalism from the University of Missouri-Columbia, she continues to focus on opportunities to work with nonprofits and companies for good in a marketing or public affairs capacity.