Flip Prior

Flip works in content and audience development strategy for ABC News. She currently has a leading role in developing and implementing new technology for collaborative investigative journalism, which includes training teams across News and Investigations in best practices for this work. She’s the driving force behind a new ABC-wide database aimed at improving the diversity of contacts and case studies available for content makers across the ABC, and she’s been a key part of the ABC’s 5050 Equality Project team, which aims to achieve gender equality in coverage and improve representation of Indigenous Australians, people with a disability, and other culturally diverse Australians. She has also developed new models for community outreach, taking deep dives into topics including domestic violence and CALD community engagement.